HUG A FARMER TODAY
It's National Farmers Market Week from August 8th to13th, giving you one more great reason to celebrate by shopping at our amazing local markets, supplying you with fresh, in-season produce grown by local farmers.
Farmers markets have a broad impact are having on the communities that they serve.
According to the USDA more than 1,000 new farmers markets have popped up around America last year, bringing the total in the 2011 National Farmers Market Directory to 7,175 — a 17 % jump over last year. (We know those numbers are low, since some markets aren't listed in the USDA site due to the cumbersome registration process.) California has more than 729 markets, the largest number of farmers markets in the US, and San Diego currently hosts 54 weekly markets.
While unemployment hovers at record levels this summer, entrepreneurship is thriving in local farmers markets. Our farmers markets are growing jobs and strengthening local and regional economies; research shows that farmers markets spur spending at neighboring businesses.
The growth of local farmers markets not only directly benefits local economies; it also promotes healthier eating habits. People who shop at farmers markets tend to come home with more fruits and vegetables in their shopping bags. Expansion of local farmers markets may ultimately help reduce health care costs from obesity and other health problems linked to a diet dominated by processed foods.
So celebrate this week by visiting our three farmers markets and recognize that locally grown food is not only good for your taste buds—it creates jobs, keeps money in local economies, promotes community development, and can reduce the environmental and public health costs of the food we eat!